OWI is the producer of silicone wristbands, founded in 2015 by young polish entrepreneur Łukasz Owedyk.
Silicone wristbands are an inherent part of global events, worn by millions of people as a sign of their interest. The only thing that was missing before is one, strong, incisive leader.
We’ve tried to create not only a good-looking identity, but against the actual attitude in this specific, untypical trade - solid and elegant brand.
We wanted to show that the products are oriented for young and full of passion people, that’s why the basis for the construction of the sign is the letter “O” and vertical arranged wristband, created with the use of negative space between the two sharp, dynamic arcs.